Dan Misener – Medium

Dan Misener

Published in
Pacific Content

The Most Important Things We’ve Learned About Successful Branded Podcasts

Jul 14, 2022

The Most Important Things We’ve Learned About Successful Branded Podcasts

Jul 14, 2022

Published in
Pacific Content

The 4 kinds of podcast videos you meet on YouTube

Your podcast should probably have a presence on YouTube. But what should it look like?

Mar 31, 2022

The 4 kinds of podcast videos you meet on YouTube

Mar 31, 2022

Published in
Pacific Content

A frustratingly difficult question about your podcast audience is about to get a lot less…

Apple’s forthcoming follower metrics represent a watershed moment for podcast measurement

Mar 23, 2022

A frustratingly difficult question about your podcast audience is about to get a lot less…

Mar 23, 2022

Published in
Pacific Content

The mysterious case of the overlapping Apple Podcasts categories

Give us a clue… assign your show a secondary category

Nov 3, 2021

The mysterious case of the overlapping Apple Podcasts categories

Nov 3, 2021

Published in
Pacific Content

The “only we” of podcast marketing

Your brand probably has an unfair advantage in podcast marketing. Have you discovered it yet?

Aug 6, 2021

The “only we” of podcast marketing

Aug 6, 2021

Published in
Pacific Content

How often are most podcasts updated?

The answer is “biweekly” — whatever that means

Jul 7, 2021

How often are most podcasts updated?

Jul 7, 2021

Published in
Pacific Content

Unlisted podcasts: not quite public, not quite private

Is an unlisted podcast right for your brand?

Jun 2, 2021

Unlisted podcasts: not quite public, not quite private

Jun 2, 2021

Published in
Pacific Content

How often should I release new podcast episodes?

May 13, 2021

How often should I release new podcast episodes?

May 13, 2021

Published in
Pacific Content

The most crowded categories in Apple Podcasts (April 2021 edition)

Is your podcast listed in the best category?

Apr 1, 2021

The most crowded categories in Apple Podcasts (April 2021 edition)

Apr 1, 2021

Published in
Pacific Content

Apple’s Time to Walk and the value of context-specific audio storytelling

Want your podcast to be more relevant to the right listeners? Try designing your show for a particular place, time, or activity.

Jan 27, 2021

Apple’s Time to Walk and the value of context-specific audio storytelling

Jan 27, 2021

Published in
Pacific Content

Here’s why your podcast’s paid media buys aren’t working

Pacific Content has 3 essential rules for effective paid podcast promotion. And now we offer it as a service.

Jan 21, 2021

Here’s why your podcast’s paid media buys aren’t working

Jan 21, 2021

Published in
Pacific Content

Introducing Paseo, a new tool to help understand and improve podcast app SEO for better…

How searchable is your podcast? We built a tool to find out.

Jan 14, 2021

Introducing Paseo, a new tool to help understand and improve podcast app SEO for better…

Jan 14, 2021

Published in
Pacific Content

Apple Podcasts reviews, by the numbers

A deep drive into 4MM+ Apple Podcasts reviews

Nov 25, 2020

Apple Podcasts reviews, by the numbers

Nov 25, 2020

Published in
Pacific Content

I analyzed 20 million Apple Podcasts star ratings. Here’s what I learned.

⭐⭐⭐⭐⭐

Nov 18, 2020

I analyzed 20 million Apple Podcasts star ratings. Here’s what I learned.

Nov 18, 2020

Published in
Pacific Content

People talking to people about people

Could your podcast marketing use a bit more humanity?

Sep 17, 2020

People talking to people about people

Sep 17, 2020

Published in
Pacific Content

The unexpected benefit of appearing on the Apple Podcasts charts

How to turn every show in your category into a marketing opportunity for your podcast

Sep 10, 2020

The unexpected benefit of appearing on the Apple Podcasts charts

Sep 10, 2020

Published in
Pacific Content

Podcast artwork: think outside the box

Don’t try to fit a square peg into an oblong hole

Aug 12, 2020

Podcast artwork: think outside the box

Aug 12, 2020

Published in
Pacific Content

How much money should I spend to promote my podcast?

Your paid budget probably matters less than you think it does

Jul 16, 2020

How much money should I spend to promote my podcast?

Jul 16, 2020

Published in
Pacific Content

How to help new listeners discover your podcast’s back catalog

Last year, Firefox published an episode of IRL: Online Life is Real Life called The Surveillance Economy, all about how large tech…

Jul 2, 2020

How to help new listeners discover your podcast’s back catalog

Jul 2, 2020

Published in
Pacific Content

A beautiful day in the (podcast) neighbourhood

Visualizing the connections between every show in Apple Podcasts

Jun 25, 2020

A beautiful day in the (podcast) neighbourhood

Jun 25, 2020

Dan Misener

Dan Misener

Co-founder of Bumper, a podcast growth agency. Previously, audience development at Pacific Content and stories at CBC Radio.

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