Published inPacific ContentThe Most Important Things We’ve Learned About Successful Branded PodcastsJul 14, 20221Jul 14, 20221
Published inPacific ContentThe 4 kinds of podcast videos you meet on YouTubeYour podcast should probably have a presence on YouTube. But what should it look like?Mar 31, 2022Mar 31, 2022
Published inPacific ContentA frustratingly difficult question about your podcast audience is about to get a lot less…Apple’s forthcoming follower metrics represent a watershed moment for podcast measurementMar 23, 2022Mar 23, 2022
Published inPacific ContentThe mysterious case of the overlapping Apple Podcasts categoriesGive us a clue… assign your show a secondary categoryNov 3, 2021Nov 3, 2021
Published inPacific ContentThe “only we” of podcast marketingYour brand probably has an unfair advantage in podcast marketing. Have you discovered it yet?Aug 6, 2021Aug 6, 2021
Published inPacific ContentHow often are most podcasts updated?The answer is “biweekly” — whatever that meansJul 7, 2021Jul 7, 2021
Published inPacific ContentUnlisted podcasts: not quite public, not quite privateIs an unlisted podcast right for your brand?Jun 2, 20212Jun 2, 20212
Published inPacific ContentHow often should I release new podcast episodes?May 13, 20212May 13, 20212
Published inPacific ContentThe most crowded categories in Apple Podcasts (April 2021 edition)Is your podcast listed in the best category?Apr 1, 20212Apr 1, 20212
Published inPacific ContentApple’s Time to Walk and the value of context-specific audio storytellingWant your podcast to be more relevant to the right listeners? Try designing your show for a particular place, time, or activity.Jan 27, 20211Jan 27, 20211